One page that explains the plan in plain English and links every related document. Built July 23, 2026.
Standing rule: nothing on this page gets sent to Collins — no email, no Slack, no access — until Akash gives an explicit go. Everything here is staged.
The story in 60 seconds (zero context needed)
St. Pierre (stpierre.ai) sells an AI-run lead system to foundation & waterproofing contractors. Most of the machine is already automated.
The business runs on four engines: Marketing (a new pack of Meta ads published daily), Delivery (AI bots that qualify homeowner leads for clients), Setter Recruitment (hiring commission-only appointment setters), and Client Experience (daily touchpoints with every client).
Collins is a part-time builder who was onboarded in mid-July, let go on July 18 during a scope-down, and re-instated on July 22.
The new plan: Collins takes over running all four engines and owns their numbers — both the leading metrics (inputs, e.g. new ads per day, setter applicants per week) and the lagging metrics (results, e.g. cost per qualified lead, inspections delivered, churn).
The key insight: ~95% of this work is text and image generation, and the rails (formats, hooks, templates, guardrails) are already dialed in. Collins isn't inventing systems — he's operating and extending machines that exist.
That frees Akash to spend 100% of his time where he has the most leverage: cold calling, memorizing the sales scripts, and cashflow management.
Delegation doctrine: Collins is handed outcomes expressible as numbers, never prescriptive projects. If personalized lead magnets or onboarding automation move his numbers, that's his call to build. Anything smaller than a number goes straight to the AI agents — he is never a middleman.
The 6 systems Collins builds & runs
B2B sales engine — per channel: analyze the full scope of the relationship with each prospect, then draft the next message in Akash's voice. Rails mostly built (CRM journey timeline + inbox reco engine).
B2C chatbot engine — the same thing at homeowner level: the bot that turns homeowners into qualified leads for clients. Live today; Collins operates and improves it.
B2B marketing copy engine — draft copy for every channel and placement: ad headline, caption, creative, and landing-page headline — each informed by full context, what's already been tested, and aligned to the specific hook and angle. Then test and deploy.
B2C marketing copy — video transcripts, captions, and ad headlines for client campaigns. Same discipline, homeowner-facing.
Onboarding automation — compress sales call → launch. Core metrics: time-to-launch and time-to-first-lead (goal: first lead delivered day one, every client).
Setter performance system — track every setter's numbers, listen to their sales calls, and prepare a daily training brief — so Akash has a daily coaching touchpoint with every commission-only cold caller while hiring and training.
The plan — 5 steps
Akash decides — confirm the expanded scope (Collins owns metrics for all 4 engines, including setter recruiting, which was previously Akash's), reconfirm pay, then give the explicit go.
Write the metric contract — one page per engine: 1 lagging metric + 2–3 leading metrics, a weekly target, the data source, and what Collins does when a number goes red. This document IS the job description.
Refresh the onboarding pack — the existing packet, terms email, and agendas below are dated July 13–14 (pre-firing). They get updated to the new scope before anything is sent.
Set the rhythm — a daily huddle (time still needs picking, Eastern ↔ Philippines), an end-of-day numbers report in Slack #daily-reports, Monday predictions + Friday actuals on the scorecard.
Week-1 ramp — days 1–2 he shadows the engines read-only; days 3–5 he runs the daily loops with review at huddle; end of week he owns the numbers and Akash stops looking at anything but appointments + runway.
Akash's 3 decision gates
1. Scope: confirm Collins owns leading + lagging metrics for Marketing, Delivery, Setter Recruitment, and Client Experience. (This changes the July-22 org model, where setter recruiting was Akash's.)
2. Pay: the old $250/week arrangement was cancelled at the July-18 firing. Reconfirm or revise before the terms email is rewritten.
3. Go: explicit permission to contact Collins. Until then, nothing sends.
These were built for the first onboarding. Content is solid but pre-dates the firing and the new metrics scope — all get a v2 pass before anything reaches Collins.
The 12-metric scoreboard (ads · sales · delivery · cashflow) is the base; Collins' view extends it with setter-recruitment and CX numbers plus the two new delivery heroes: time-to-launch (sales call → live) and time-to-first-lead (goal: day one).