Akash — full-time sales plan

• Dan (Level King Pro) = client #1. On a 7-day trial with a live DFW concrete-leveling build (ads ~$20/day). The day-7 conversion conversation lands about July 28–29 — the highest-leverage hour of the week. The comment→DM→qualify→handoff path is already proven on lead Richard. A leads-delivered proof pack is being pre-built for that call. Open items Akash still clears: confirm the ZIP boundary and get the DripJobs API key.
• Honest pipeline this week: 5 real contacts, 1 booked call (Dan), 0 closes, $0 St. Pierre revenue. Cost-per-booked-call ~$294 (pending the B2B/B2C delineation audit). Business cash ~$2,659.
• The $31,450 MRR on the scorecard is the EyeFly book, pending Akash's ruling — it is not St. Pierre revenue and should never be counted as St. Pierre sales track record. Pre-Jul-22 funnel metrics are quarantined; the 733 EyeFly appointments are permanently split out.
• Sales is manual mode (owner directive, Jul-22 PM). All prospect messages are drafted for Akash and sent by hand from the approve-to-send queue. Nothing auto-sends to a lead, client, or team member.

★ Weekly targets (owner-approved, tracked on the scorecard): 27 creatives launched, 2 qualified booked calls, 1 show-up, 1 close. Creatives are the Builder's number; booked calls, show-ups, and the close are Akash's.

The core sales discipline: every active pipeline contact and every client gets a human touchpoint or a dated next step every weekday. No real prospect sits in the CRM without an owner, a next action, and a date.

• Open the CRM journey timeline first. Clear every due follow-up before opening a new list or new leads.
• Fresh qualified leads get a human response within five minutes whenever Akash or a setter is available (the comment→DM→qualify path).
• Every contact is marked active, not active, or waiting-for-a-dated-step. Nothing stays blank.
• Make at least two direct asks each sales day: book, decide, pay, or refer.
• Todd and John: drafts are ready — Akash sends by hand. Todd is phone-only (his text history ends in STOP; voice call only, no texts).

Until the owner lifts manual mode, this is how every outbound message goes out:

1. The inbox reco engine drafts two next-message options plus an exec summary for each contact.
2. Akash reviews, edits if needed, and approves in the composer.
3. The guarded composer rail sends the approved message (SMS / iMessage-CRM-sim toggle). auto_send stays FALSE. No message reaches a human without Akash's explicit approval on that specific message.
4. Log the outcome and set the next dated step on the contact.

The sales trainer now covers all seven call types — Akash uses it to prep before each call and to review recordings after. The trainer turns real objections and real call segments into reusable practice.

• Prep the specific call type before every booked call (discovery, day-7 conversion like Dan's, closing, etc.).
• Save useful recordings; feed real objections and confusing phrases back into the trainer as examples.
• Review one call segment a day and coach one behavior at a time — for yourself now, for setters once they are live.

The trainer is a sales-support system. It does not replace the conversation or the ask.

Akash owns outbound as well as inbound: personalized SMS, email, and hand-built lead gen. All of it is drafts-only under manual mode.

• Personalized outbound is written per prospect, reviewed, and sent by hand from the queue — never blasted, never auto-generated-and-sent.
• Email lane stays paused until the warmed inboxes are re-checked healthy on the day of a pilot.
• Warm text goes only to people who gave permission. Raw cold texting stays off.
• Use the existing researched company list for founder-led calling; do not order more research before testing what exists.

Akash recruits and certifies commissioned setters, a new batch each week. Another agent is building the setter-pipeline skeleton (recruiting system, scorecard, job post, application questions, interview guide, audition, training, quizzes, certification, first-day checklist, supervised pilot) — reference and use that package rather than rebuilding it. It follows the pattern in the earlier builder/SDR onboarding work.

• Akash reviews the best candidates and runs the final live audition himself — hiring judgment stays with him.
• A setter must pass the offer quiz, pitch practice, objection practice, system-use test, and a supervised call before touching a live list.
• Hire on a short trial with a clear activity and quality standard, not a vague "sales assistant."
• Certified setters carry the same daily touchpoint SLA and manual-send rules; they never get auto-send.

• Building. The four engines (B2B ads, B2C ads, follow-up automation, CX surfacing) belong to Collins, the Builder. See the full-time builder plan.
• Do not build another sales dashboard or rewrite the strategy before working the pipeline that exists.
• Do not flip auto_send on, or let any message reach a human without hand-approval.
• Do not give a new setter a large list before a supervised pilot.
• Do not count EyeFly's $31,450 book as St. Pierre sales, and do not let content or recruiting become a substitute for asking current prospects to buy.